How Proper Words Choice Boost Personal Power
Power of words in everyday communication 
Many corporate communication blunders happen because of poor word choice. By poor word choice, I mean the use of “(K)notty Words” — “not, don’t, can’t, won’t, wouldn’t, couldn’t, and shouldn’t”. These are the main ones. They lead to confusion in the articulation of important messages, and often undo the past efforts of a corporate team and are detrimental to the overall performance–from marketing to sales to customer service
Indeed, we have seen many examples of corporate communication blunders costing companies dearly in terms of severe damage to their goodwill and incur heavy financial losses. With a right word choice anyone can come out of even worst corporate debacles and survive. Words have power and, importantly, we control that power of words!
Proper words choice gives power
Poor words choice is a serious obstacle to clear communication and diminishes your personal power. Imagine how much more power and confidence you would have in your life if you could consistently get your message across clearly. How empowering do you think it would be to know that your words influence and inspire, rather than confuse and annoy? I believe few people actually set out to confuse and annoy others. I believe most of us want to be clear and make sense. I believe most people just need to know how to do it.
The good news is that you already have everything you need. It is just a matter of understanding the how and why of organizing and using your words, and putting it all into practice.
‘NOT’ creates nullifying word choice
The first lesson is about the word “not”, or as I like to write it: (K)not. I present it this way as a constant reminder that the word “not” ties your message in knots. I believe the word should be eliminated from our language.
